Dowdy-Ficklen Stadium 50th Anniversary Campaign Launched
April 19, 2013
GREENVILLE, N.C. - The East Carolina University Department of Athletics announced Friday the official launch of its Celebrating 50 Years of Dowdy-Ficklen Stadium Campaign designed to honor a landmark that has impacted the ECU campus and Greenville community, and provided decades of great moments and memories for generations of Pirate fans.
The 2013 season will mark the 50th anniversary of the facility, which opened its gates for the first time on Sept. 21, 1963 when 17,000 fans watched East Carolina defeat Wake Forest 20-10.
ECU will begin commemorating this milestone in late summer before engaging in an extensive schedule of promotions and activities the week of the opener against Old Dominion on Aug. 31. In addition to interactive elements and anniversary-specific retail merchandise, decade-based themes will be implemented for each of the six home games.
The season-long celebration includes:
The Dowdy-Ficklen Stadium 50th Anniversary logo features an exterior view of the stadium's most-recognizable northside double-deck. A purple banner, which includes Bagwell Field and the years of its existence, provides a base for a gold "50" that, in addition to serving as one of the school's two main colors, signifies the stadium's golden anniversary. The athletics department's primary pirate head mark is featured prominently at the top of the logo, while the secondary "ECU" is visible in the middle on one of the light standards. The logo will appear on retail products, concession items, online entities and throughout the stadium during the 2013 season.
Dowdy-Ficklen Stadium 50th Anniversary Commemorative Prints
Dowdy-Ficklen Stadium 50th Anniversary Decade-by-Decade Themes
All-Time Dowdy-Ficklen Stadium Team (as voted on by the fans)
All-Time Games Countdown(as voted on by the fans)
Dowdy-Ficklen Stadium 50th Anniversary Season Ticket Stock
Dowdy-Ficklen Stadium 50th Anniversary Fan Engagement
An online fan message forum has also been created where the Pirate Nation can share their favorite memories of Dowdy-Ficklen Stadium, whether it involves a certain player, coach, game or even a special personal moment. Simply complete the information boxes below and click "submit." The editorial staff of ECUPirates.com will post the remarks on a regular basis so everyone will know why you cherish East Carolina Football, Bagwell Field and Dowdy-Ficklen Stadium.
Over seven million fans have seen the Pirates in action at Dowdy-Ficklen Stadium since 1963, and in the last five years, ECU has averaged over 46,000 per game. Since the completion of a 7,000-seat expansion project in 2010 that pushed the capacity to 50,000, the Pirates immediately set back-to-back school records in total attendance and season average attendance, breaking 2010 marks (297,987/49,665) with 300,069 and 50,012 figures in 2011.
East Carolina has turned in 37 winning season at Dowdy-Ficklen Stadium and owns an all-time record of 167-85-1 (.662) heading into the 2013 campaign.