Pirates Extend Broadcast Partnership With WNCT Radio
July 22, 2013
GREENVILLE, N.C. - East Carolina University, Beasley Broadcast Eastern North Carolina and IMG College, the athletics department's multimedia rights partner, have agreed to a five-year extension of its current radio affiliation agreement with WNCT-FM/107.9 and WNCT-AM/1070 according to an announcement Monday.
Pirate football and men's basketball broadcasts, along with weekly coaches' call-in shows, will continue to be heard on Beasley's FM radio flagship in Greenville. ECU's complete 56-game regular season baseball slate and all post-season action will again air on WNCT-AM.
"We are very thankful to George Beasley and the Beasley Broadcast Group, as well as our partners at IMG, for extending our radio agreement for an additional five years," East Carolina Director of Athletics Jeff Compher said. "Beasley has long been considered a leader in radio broadcasting throughout the country, and continuing this relationship gives our loyal and passionate fans a powerful and reliable way to stay connected to the Pirates."
The five-year extension builds on a successful agreement announced in 2008 when WNCT-FM lent its powerful 100,000-watt signal to ECU sports, extending coverage in the west to Raleigh, north to southern Virginia, and up and down the North Carolina coastline. WNCT-AM will continue to deliver Pirate baseball to fans via a strong 50,000-watt station.
"I have always believed that WNCT-FM is the one area station that should have close ties with the University, promoting special events and covering many aspects of this great school which continues to be one of eastern North Carolina's greatest assets," said George G. Beasley, who serves as CEO & Chairman of the Board of the Beasley Broadcast Group. "This renewal is certainly in the best interest of all parties, especially now as we all try to enhance the growth of ECU's athletics program during its transition to new conference membership."
About Beasley Broadcast Group
Founded in 1961, Beasley Broadcast Group, Inc., is a radio broadcasting company that owns and operates 43 stations (27 FM and 16 AM) located in eleven large- and mid-size markets in the United States. The Company also provides management services to an FM station in Las Vegas for which it has an option to purchase, and operates one station in the expanded AM band in Augusta, Ga. For more information, please visit www.bbgi.com.
About IMG College
IMG College is the nation's leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation's top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College connects brands with the largest and most demographically attractive fan base in sports through partnership opportunities in multimedia rights, sponsorship sales, licensing, marketing, ticketing, seating, fundraising, premium events and hospitality, stadium and arena development, and consulting. IMG College produces nearly 31,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.