ECU Athletics, U.S. Cellular Announce Partnership Agreement
Aug. 28, 2012
GREENVILLE, N.C. - The East Carolina University Department of Athletics announced Tuesday that it has reached an agreement for U.S. Cellular to serve as the official wireless provider of the Pirates. The contract, negotiated through Pirate IMG Sports Marketing, will run through June, 2015.
"We are thrilled to have U.S. Cellular join our team as our newest corporate partner," ECU Director of Athletics Terry Holland said. "It is partnerships such as these that allow us to continue the remarkable growth of our athletic facilities and for our athletes to continue to compete with an undaunted spirit."
By entering into this sponsorship with East Carolina, U.S. Cellular, who rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience, will receive official corporate sponsor status including category-exclusive use of ECU marks and logos.
Other elements of the sponsorship include presenting sponsorship of the ECU official Twitter and Facebook pages as well as presenting sponsorship of the Ruffin McNeill and Jeff Lebo television shows. U.S. Cellular will also have a presence at ECU football games and allow fans the opportunity to interact with their mobile devices in a fun an exciting atmosphere.
"U.S. Cellular is excited to partner with East Carolina University," said Dee Taylor, U.S. Cellular Director of Sales in eastern North Carolina. "We're proud to be a part of the Greenville community and we join the Pirate Nation in looking forward to a great 2012 season."
IMG College has been ECU's multi-media rights holder since 2006.