St. Ledger Named Assistant Director For Marketing And Promotions
Sept. 24, 2010
GREENVILLE, N.C. – Erin St. Ledger has been appointed Assistant Director for Marketing and Promotions at East Carolina University according to an announcement from Assistant Athletics Director for Marketing and Ticketing Scott Wetherbee Friday.
Her acceptance of the position follows a two-year stint as an ECU marketing staff assistant.
During the 2009-10 academic year, St. Ledger created and implemented marketing plans for the women’s soccer, basketball and softball programs while supervising on-field events for the football team. Her work with the soccer program’s “Kick Childhood Cancer” event helped raise more than $3,500 for Riley’s Army, a local charity that supports 10-year-old Greenville resident Riley Philpot, her family and others in the area with children battling cancer.
St. Ledger also played an integral role in the women’s basketball “Spring Break Trip for 2” and “Pack the House/Drive for Five” promotions as well as the softball team’s “Pirate Ohana” campaign. Additionally, she has created numerous promotional materials for all ECU teams, including schedule cards, magnets and t-shirts.
She started her East Carolina marketing career in 2009 as an event manager for the Pirates’ home softball games. She served as the public address announcer and coordinated the music and sound effects for the team’s 30 home contests.
St. Ledger, who has already assumed her duties, is a 2008 graduate of East Carolina, where she earned a B.S. degree in hospitality management with a concentration in food and beverage and a minor in business. She followed with a master’s degree in exercise and sport science from ECU in 2010. While pursuing her master’s, she served as a graduate assistant in the Lifetime Fitness and Physical Activity Program - teaching beginning swimming, softball and volleyball.
During her undergraduate years, St. Ledger was a four-year letterwinner for the Pirate softball team, earning Conference USA All-Freshman Team honors in 2005 and an all-league second-team selection the following spring.
As a Student-Athlete Advisory Committee Representative (2005-08) and Secretary (2006-07), St. Ledger also served as East Carolina’s female representative at the NCAA Leadership Conference in Dallas, Texas, in the fall of 2007.