ECU Pirates :: Athletics
Licensing - University Trademark Use

ECU Athletics Branding Style Guide (Mar. 4, 2014) Get Acrobat Reader

East Carolina created a licensing program in 1983 to protect the use of its (East Carolina University) name and marks by ensuring that products bearing the University's marks are properly controlled. To accomplish this, the University has established formal licensing procedures that also enable the institution to share in the benefits derived from the commercial use of both its name and symbols.

The licensing program also is designed to establish a cooperative relationship with licensees and retail outlets to assist in the further development of the market for "officially licensed products of East Carolina University." The licensing program includes a wide selection of licensees who offer an attractive array of quality officially licensed products that support the University.

All University departments and organizations may use the University's name and marks. Under the direction of the Athletic Director, the licensing coordinator, in consultation with other University officials, administers the licensing program. The University's athletic teams prominently display the marks to the public. This display provides a key platform in stimulating the sale of ECU "officially licensed products."

Learn more about the retailers committed to East Carolina's success at our Retail Champions page.

For information regarding the ECU licensing program, visit the Graphics and Licensing Standards sub-site.

For a license or licensing questions, contact:
The Collegiate Licensing Company, Inc.
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
P: 770.956.0520
F: 770.955.4491

University Organizations, please visit LOGO REVIEW