The East Carolina University Department of Intercollegiate Athletics supports and directly supervises the Cheerleading and Mascot Program. As a student support program within the athletics department, the squad adheres to the role and mission established by the department.
The primary mission of the East Carolina University Cheerleading and Mascots is to function as spirit leaders and public ambassadors for East Carolina University. The purpose of the program is to support the athletic teams at the Athletic Events by generating crowd enthusiasm. The ECU Cheerleaders/Mascot also represent the university at a variety of alumni, civic, and charitable events. The East Carolina University Cheerleaders/Mascots are representatives of the University and should display a positive and courteous manner at all times. The Spirit Program is under and governed by the athletic department and is managed by the head coach and athletic department designee.