ECU To Think Pink Against SMU Thursday
Feb. 14, 2011
GREENVILLE, N.C. - The East Carolina women's basketball team will host its annual "Pink Zone®" game when SMU travels to Greenville Thursday, Feb. 17 at 7 p.m. Free admission will be offered to anyone wearing pink.
The Pirates have also announced plans for the fourth annual "Walk For Women" which is slated for Saturday, Feb. 26. The cost to register for the event is $30 for adults and $15 for youth or students with a valid ECU OneCard. Included in the fee is breakfast as well as a free ticket to both the softball contest against Lehigh the same day and the nationally televised women's basketball game against Marshall on Sunday, Feb. 27.
The WBCA began the WBCA Pink Zone in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. The late Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006.
In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations and saw 56+ schools break attendance records at their event. In 2010, over 1,800 participants came together to surpass $1,045,000 in donations and reached more than 922,000 fans across the nation. Over 22 schools broke attendance records through their participation.
Overall, the WBCA Pink Zone has raised nearly $3.3 Million, has reached almost 2.7 Million fans and has unified over 4,700 participants in only four years.
For more information on the Walk for Women, or to register for the event, contact Brad Coleman in the ECU Sports Marketing Department at (252) 737-4532 or email@example.com.
About the Kay Yow Cancer Fund